How to maintain clients informed as well as have new content reach them during the pandemic. In other words, to create content that generates engagement in an ever-changing world saturated with a high volume of digital information.

Through an experience that commenced with the reception of a kit and was then materialized via a video conference with the help of a designated talent, it was possible to carry out digital brand activations. One example was the launching of Master Chef, in which guests had previously received a parcel containing all the ingredients necessary to later prepare through a LIVE session alongside chef Michael Schwartz, a recipe that was designed with him.