Project Description
Santa Teresa Rum
Santa Teresa 1796 is “a bold and elegant rum with blends up to 35-years aged in bourbon oak barrels, then further aged through the artisanal Solera method resulting in a dry, smooth and balanced rum”.
Goal
Increase brand awareness
Increase sales
Increase market penetration
Santa Teresa 1796 is “a bold and elegant rum with blends up to 35-years aged in bourbon oak barrels, then further aged through the artisanal Solera method resulting in a dry, smooth and balanced rum”.
Goal
Increase brand awareness
Increase sales
Increase market penetration
The Challenge
Create an activity where the complexity and premium quality of the product could be transmitted. Hence, a virtual Master Class experience was devised where customers could learn how to serve and to savor this exquisite rum from the safety and comfort of their own home.
The virtual experience was to be presented to the members and Board of Directors of Endeavor Miami. Each participant had previously received a kit with all the elements needed to mix a cocktail specifically crafted for the event.
What we did
Strategy development
Creative studio
Branding
Logistics
Planning and execution
