Project Description
ARTIKA
ARTIKA is an editorial label specializing in Artist books. They are part of the Grupo Editorial Planeta, which is one of the most important publishing and communication companies in all of Europe.
The objective of ARTIKA is to position their brands in the North American market to raise awareness of their limited edition prints, made in conjunction with established artists and elaborated under meticulous artisan processes, which turn each edition into a unique work of art.
Goal
Increase brand awareness
Campaign promotion
Generate website traffic
Increase market penetration
Artika is an editorial label specializing in Artist books. They are part of the Grupo Editorial Planeta, which is one of the most important publishing and communication companies in all of Europe.
The objective of ARTIKA is to position their brands in the North American market to raise awareness of their limited editions prints, made in conjunction with established artists and elaborated under meticulous artisan processes, which turn each edition into an unique work of art
Goal
Increase brand awareness
Campaign promotion
Generate website traffic
Increase market penetration
The Challenge
How to generate brand recognition as well as positioning among all art enthusiasts in North America, if they don’t already know our brand and what we do? In 2021, ARTIKA joins Agency LU to increase its brand awareness in key U.S. markets, and boost qualified website traffic to its reservations page.
To help achieve these objectives, a solid digital marketing strategy was implemented to capture the imagination of American art lovers by promoting the ARTIKA brand through its two most consolidated works: “The women of Botero” by maestro Fernando Botero and “Jaume Plensa 61” by sculptor Jaume Plensa.
What we did
Strategy development
Creative Studio
Programmatic Advertising
Real time Targeting
Media Activation
Lead generation
Results
Total Campaign Reach
Total Impressions
Total Customers
Total Campaign Reach
Total Impressions
Total Customers
